She’s showing off her melons.
Hailey Bieber posed practically topless to tease her latest Rhode launch, the Peptide Lip Treatment in Passionfruit Jelly ($16), on Instagram Friday.
In the sultry snaps, the 26-year-old model leaves little to the imagination in Jacquie Aichie’s 50 Diamond Bra ($10,750), holding two strategically placed passion fruit halves.
The five-figure delicate chain design is one of several “boob necklaces” offered by Aiche, who called the style “sexy and sensual” in a 2016 interview with The Post.
“Those who get it are crazy about it,” the jeweler told us at the time.
And plenty of stars get it; Rihanna, Vanessa Hudgens, Emily Ratajkowski, Olivia Culpo and Chrissy Teigen have all been spotted in similar skimpy, sparkling diamond bras by the designer.
But some of Bieber’s followers were confused by her barely-there brassiere.
One person commented, “now what does being naked got to do with a gloss?”
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Added another, “Someone explain to me how is this photoshoot depicting a lip product? WTF. This photoshoot is screeming [sic]: TRYING TOO HARD,” another remarked.
Chimed in a third, “Is it just me or are these lip gloss ads getting weirder by the moment…..”
Not all of Bieber’s promo shots were quite so scandalous; she also paired her diamond bra with a colorful Heavy Manners bikini and a bold cycling shirt in other shots from her latest Rhode campaign.
Aiche’s designs have also been spotted on stars like Jada Pinkett Smith, who attending the Critics Choice Awards in 2022 wearing a custom headpiece worth a whopping $46,250 that featured 53 round, teardrop and marquise diamonds.